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North Strong athlete Courtney Baker recently completed another fantastic season with the Dalhousie Tigers. 

During The Olympics we were featured on CTV News talking about some of the challenges Olympic athletes face before, during, and after The Games. Click to see the video!

North Strong Collective was recently featured in the Western Gazette in an article by Charlie O'Connor Clarke:The financial burdens associated with high-level sports is crippling to many of Canada's Olympic hopefuls. So much training and preparation is required that some athletes struggle to find the funds to help keep themselves afloat.

Kasandra is no stranger to the uphill battle most athletes face in Canada. From injuries to funding issues, balancing training and the demands of the real world, being a high performance athlete in Canada – especially a woman – can be incredibly difficult. 

It looks like the Federal Government has lived up to a promise made in 2015 regarding funding for young athletes striving to make the Olympic Games. It has promised $5 Million in annual funding which will be matched by cash donations collected by the Olympic and Paralympic committees. Instead of focusing on medal-potentials like the Own the Podium program did, this funding will focus on the sorely needed funding for young athletes who are working towards their Olympic dreams.  In a recent government consultant report, it was found that Own the Podium was not doing nearly enough to support up-and-coming athletes. The report also demanded a "major rethink" of how funding is distributed to athletes. This speaks to the incredible...