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The Importance of Being North (Mentally) Strong

At North Strong Collective, we’re passionate about staying active and keeping our body in shape so we can make the most of the environment around us. We try to optimize our bodies so we can live longer, be healthier, and enjoy our free time. However, a part of this discussion that is often ignored is the idea of optimizing our brains – finding a way to have the best mindset while working out and navigating our lives.  In many sports today, there are no secrets among athletes regarding the best training techniques, performance strategy, or nutrition and sleeping patterns. The result is that in elite competition, there ends up being a very even field with similar training, nutrition, and sleep...

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