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The Importance of Being North (Mentally) Strong

At North Strong Collective, we’re passionate about staying active and keeping our body in shape so we can make the most of the environment around us. We try to optimize our bodies so we can live longer, be healthier, and enjoy our free time. However, a part of this discussion that is often ignored is the idea of optimizing our brains – finding a way to have the best mindset while working out and navigating our lives.  In many sports today, there are no secrets among athletes regarding the best training techniques, performance strategy, or nutrition and sleeping patterns. The result is that in elite competition, there ends up being a very even field with similar training, nutrition, and sleep...

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Valentine's Day Dates for the Active Canadian

It's that time of year again. A day that is highly-anticipated for some, feared by many: Valentine's Day. Until the teenage years it was a joyous holiday, filled with "chocolate", cool Valentine's Day greetings featuring Power Rangers, Transformers, Disney Princesses, and extra large cards for your teachers.  Now that we're older Valentine's Day seems like an obligation for many and a reminder that we're single for many others. Forced into buying gifts for their significant other, people often resort to the typical go-tos like chocolate, wine, or jewelry. We say screw that. Here's a different spin on Valentine's Day - make it an adventure, save your money, and have an experience with your loved one, friend, date, or group of...

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