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Increased Funding for Young Athletes

It looks like the Federal Government has lived up to a promise made in 2015 regarding funding for young athletes striving to make the Olympic Games. It has promised $5 Million in annual funding which will be matched by cash donations collected by the Olympic and Paralympic committees. Instead of focusing on medal-potentials like the Own the Podium program did, this funding will focus on the sorely needed funding for young athletes who are working towards their Olympic dreams.  In a recent government consultant report, it was found that Own the Podium was not doing nearly enough to support up-and-coming athletes. The report also demanded a "major rethink" of how funding is distributed to athletes. This speaks to the incredible...

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The Importance of Being North (Mentally) Strong

At North Strong Collective, we’re passionate about staying active and keeping our body in shape so we can make the most of the environment around us. We try to optimize our bodies so we can live longer, be healthier, and enjoy our free time. However, a part of this discussion that is often ignored is the idea of optimizing our brains – finding a way to have the best mindset while working out and navigating our lives.  In many sports today, there are no secrets among athletes regarding the best training techniques, performance strategy, or nutrition and sleeping patterns. The result is that in elite competition, there ends up being a very even field with similar training, nutrition, and sleep...

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